Fractional growth consultant for SMEs - strategy that actually gets executed.

Most small businesses have a strategy document. Few have a strategy leader.

Most founders know where they want to go. They’ve thought about it, talked about it, probably written it down at some point.

The strategy exists.

The problem is that it isn’t connected to anything.

It doesn’t inform the marketing. It doesn’t shape the sales process. It doesn’t give the team a shared direction to pull towards. And the day-to-day keeps winning.

Strategy as a foundation not a document

A strategy that floats above your marketing and sales – disconnected from both – is just a well-intentioned plan that the business runs alongside rather than from.

Strategy sets the direction. Marketing builds the pipeline that moves you there. Sales converts that pipeline into revenue. The value is how these join together – which is why strategy at Natterjack is led by Simon, who stays connected to all three.

What the work covers

Every engagement starts with an honest conversation about where the business is, where you want it to go, and what’s actually standing in the way.

From there it typically spans:

Direction and vision

A shared ambition with clear priorities

People

Get the right people doing the right things

Data

Replace gut feel with the metrics that matter

Process

Ensure consistent processes for growth activities

Issues

Build a solutions-oriented culture

Execution

Clear priorities, ownership and accountability

Where they help, we use structured frameworks – including tools like EOS – to give leadership teams a practical structure that fits the real world of your business.

Common Questions

What does a fractional growth strategy consultant do?

Works inside the business to diagnose what’s holding growth back, set a clear strategy, and help the team execute it. The difference from most consultants is ownership: the strategy is led as a senior function and stays accountable to results – not handed over in a document and left.

How is this different from a business coach?

Coaching helps you think more clearly through questions. This is more directive: senior commercial experience, specific recommendations, and shared ownership of getting them done.

Do I need strategy, or marketing and sales help?

If the direction is unclear, the team isn’t aligned, or the business can’t run without you, strategy comes first. Marketing and sales built on a weak strategic foundation produce activity, not growth.

Where are you based?

Based in Southport, Merseyside – working across Liverpool, Manchester, Preston, Chester and the North West, and in London.

Natter back...

Simon was fundamental to the success of First Protocol, his knowledge; experience, professionalism and commitment were invaluable. He adopts a consultative approach, identifying the client's key business issues and making sound recommendations based upon his own in-depth knowledge and experience.

Simon's strategic thinking, operational rigour, and ability to align cross-functional teams behind common goals have been invaluable to our success.

Simon epitomises the word 'professional' - proactive, but never pushy, 'big picture' knowledgeable - always able to make sense of the most complex of situations. He is results oriented and has an enviable ability to remain calm under pressure - a real pleasure to know.

Let's talk

Many clients come for the strategy and find the real opportunity is bigger – and they already have the one person, a fractional Chief Growth Officer, who can lead the marketing and sales that follow.

If your business is ready for a growth strategy that gets executed – not filed – get in touch for a natter.

30 minutes. No pitch.