A fractional Marketing Director who connects marketing to your commercial goals.

Marketing leadership for SMEs

Marketing works hardest when it’s connected to everything else – the strategy that sets the direction and the sales process that converts what it creates.

In isolation it produces activity. Connected to both, it produces growth.

Sound familiar?

You can’t clearly define your ideal client – so your marketing tries to speak to everyone.
Your value proposition sounds like everyone else’s.
Your messaging changes depending on who’s talking – there’s no consistent story.

If so, the issue isn’t your budget or your tactics. It’s the absence of a senior marketing leader to build the foundation those things need to work.

Two ways we help with marketing

Marketing leadership – led by Simon.

A senior leader who takes genuine ownership of your marketing and connects it to your commercial goals. The “fractional” part means you’re buying a fraction of the time, not a fraction of the thinking. The work typically covers:

A clear Ideal Client Profile – who you’re for, and who you’re not.
A confident value proposition – what you do, for whom, and why it matters more than the alternatives.
Clear market positioning – what makes you the only logical choice for the right client.
Consistent messaging – built around what clients care about, not what you want to say.
A lean, result-oriented marketing plan – focused on the few channels that move the right people.
Brand & positioning projects – rebrands grounded in commercial strategy, not aesthetic preference.
Marketing & sales alignment – making sure what marketing promises, sales can deliver.

Marketing delivery

Once the direction is set, you usually need hands to deliver it: brand and design, website, content and copy, campaigns, CRM and automation.

Natterjack’s specialist Associates do the doing – briefed and overseen by Simon, so execution never drifts from strategy.

Take the leadership, the delivery, or both.

Most marketing doesn’t fail because the execution is poor. It fails because nobody senior is connecting it to the commercial goal. That’s why the leadership comes first – and why, even when associates deliver, Simon stays accountable for whether it works.

Common Questions

What is a fractional marketing director?

A senior marketing leader who works with your business part-time – typically one to three days a week – taking real ownership of the function rather than advising from the sidelines or executing without a strategy.

What's the difference between a fractional CMO and a fractional marketing director?

For most SMEs, very little. “CMO” implies board-level scope across the whole commercial function; “marketing director” leads the marketing function. Both, at fractional level, mean taking strategic ownership of marketing and connecting it to commercial outcomes.

How is this different from a marketing agency?

An agency executes. A fractional marketing director leads – setting the strategy your agency works from, briefing the work, holding it accountable, and telling you when you don’t need an agency at all. The two work well together.

Where are you based?

Based in Southport, Merseyside – working across Liverpool, Manchester, Preston, Chester and the North West, and in London.

What does it cost?

From £1,500/month, scaled to the days and scope you need. A full-time marketing director or CMO typically costs £80,000–£120,000 a year in salary alone, before NI, pension and recruitment.

Natter back...

Ensured sound fundamentals of marketing strategy and approach – SWOT, value proposition workshop, messaging, rebrand, collateral, marketing assets, building brand awareness and credibility through content marketing.

Simon is not your everyday Sales and Marketing leader. His knowledge of his craft is uniquely insightful and reasoned; there is no hyperbole, he delivers what he says he will.

Supportive, patient and responsive. Creative and process driven.

Let's talk

Many clients come for the marketing and find the real opportunity is bigger – and they already have the one person, a fractional Chief Growth Officer, who can lead the strategy above it and the sales it feeds.

If your marketing is producing activity but not results – get in touch for a natter.

30 minutes. No pitch.