Fractional marketing leadership aligned to your commercial goals.

Fractional marketing leadership for SMEs

We offer senior marketing leadership for owner-managed SMEs who have outgrown ad hoc activity, or marketing that only happens when things get quiet.

We take ownership of your marketing strategy and connect it to your commercial goals. We develop your team, align marketing and sales, and drive growth.

Sound familiar?

You can’t clearly define your ideal client – so your marketing tries to speak to everyone.
Your value proposition sounds like everyone else’s.
Your messaging changes depending on who’s talking – there’s no consistent story.

If so, the issue isn’t your budget or your tactics. It’s the absence of a senior marketing leader to build the foundation those things need to work.

Marketing leadership

We take ownership of your marketing and connect it to your commercial goals. The “fractional” part means you’re buying a fraction of the time, not a fraction of the thinking.

The work may include:

Customer insights – independent research to understand what your customers really think
Competitor research – understanding the market and where you can win
Developing a clear Ideal Client Profile – who you’re for, and who you’re not.
Building a confident value proposition – what you do, for whom, and why it matters more than the alternatives.
Ensuring clear market positioning – what makes you the only logical choice for the right client.
Ensuring consistent messaging – built around what clients care about, not what you want to say.
Designing a lean, result-oriented marketing plan – focused on the channels that move the right people.
Marketing & sales alignment – ensuring marketing enables sales performance
Ongoing marketing leadership – ensuring momentum is maintained, activity is consistent, and tactics remain effective.

Natter back...

Ensured sound fundamentals of marketing strategy and approach – SWOT, value proposition workshop, messaging, rebrand, collateral, marketing assets, building brand awareness and credibility through content marketing.

Simon is not your everyday Sales and Marketing leader. His knowledge of his craft is uniquely insightful and reasoned; there is no hyperbole, he delivers what he says he will.

Supportive, patient and responsive. Creative and process driven.

The Natterjack Studio

Where specific technical or channel expertise is needed, we can offer support through the Natterjack Studio, or work with your existing suppliers if preferred.

Through the Studio we offer

Branding – visual identity and creative direction
Website development
Video and animation
Content marketing
Copywriting
CRM and automation

Common Questions

What is a fractional marketing director?

A senior marketing leader who works with your business part-time – typically one to three days a week – taking real ownership of the function rather than advising from the sidelines or executing without a strategy.

What's the difference between a fractional CMO and a fractional marketing director?

For most SMEs, very little. “CMO” implies board-level scope across the whole commercial function; “marketing director” leads the marketing function. Both, at fractional level, mean taking strategic ownership of marketing and connecting it to commercial outcomes.

Where are you based?

Based in Southport, Merseyside – working across Liverpool, Manchester, Preston, Chester and the North West, and in London.

What does it cost?

A full-time marketing director or CMO typically costs £80,000–£120,000 a year in salary alone, before NI, pension and recruitment. Fractional support is available from £550 per day, depending on scope.

Let's talk

If you’re looking to scale, plan for an exit, cover a senior absence or simply want to get your life back – get in touch for a natter.

30 minutes. No pitch.