The challenge
One of the UK’s leading corporate events agencies needed help to professionalise its marketing and sales activity to grow beyond organic, founder-led business. Little brand awareness, a lack of clarity around the value proposition, and outdated marketing tools and assets were key issues. The agency needed sharper positioning in a crowded events and brand experience market, a more disciplined marketing function, and an operating rhythm the whole business could run on even when people got busy.
What We did
Reporting directly to the CEO and Owners, we owned the agency’s marketing and sales function end to end:
- Led value proposition development and market positioning for the agency post-covid
- Built and ran the annual marketing plan
- Led a full brand refresh
- Implemented a new CRM system (HubSpot) to bring structure and visibility to sales operations
- Built out a lead nurture programme to convert pipeline more consistently
- Led the account management function, including client relationship management
- Recruited into a newly created BD Administrator role to run the lead nurture programme day to day
- Introduced and hosted LinkedIn Lives as a content and visibility channel
- Initiated an annual customer insights project
- Drove content marketing to build brand visibility and engagement
- Built a referral incentive programme for all employees
- Implemented EOS (the Entrepreneurial Operating System) from within the leadership team to give the business a repeatable operating rhythm
The result
Turnover grew from £6m to £9.75m in 3.5 years. The business now has the systems, processes and team structure to sustain that growth.
In their words
“Simon has been an essential part of our Executive Team, contributing significantly to the strategic direction and overall leadership of the business. His strategic thinking, operational rigour, and ability to align cross-functional teams behind common goals have been invaluable to our success. As a true team player, he brought a collaborative and inclusive leadership style, extending support to colleagues across all levels of the organisation.”
JR, CEO & Owner