Fractional marketing leadership aligned to your commercial goals.

Fractional marketing leadership for SMEs

Our Founder Simon offers senior marketing leadership for owner-managed SMEs who have outgrown ad hoc activity, or marketing that only happens when things get quiet.

By taking ownership of your marketing strategy and connecting it to your commercial goals, we help you to not only attract new clients but retain and grow your existing client relationships.

Sound familiar?

  • You can’t clearly define your ideal client – so your marketing tries to speak to everyone.
  • Your value proposition sounds like everyone else’s.
  • Your messaging changes depending on who’s talking – there’s no consistent story.

 

If so, the issue isn’t your budget or your tactics. It’s the absence of a senior marketing leader to build the foundation those things need to work.

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team@natterjack-consulting.co.uk

Marketing consultancy and leadership for SMEs.

If you’re struggling to see any impact from your marketing activity, facing an unexpected gap in your marketing team, don’t have a proper marketing plan in place, or simply don’t have the resource to action it, we can provide the marketing support you need, when you need it.

The work may include:

  • Customer insights – independent research to understand what your customers really think
  • Competitor research – understanding the market and where you can win
  • Developing a clear Ideal Client Profile – who you’re for, and who you’re not.
  • Building a confident value proposition – what you do, for whom, and why it matters more than the alternatives.
  • Ensuring clear market positioning – what makes you the only logical choice for the right client.
  • Ensuring consistent messaging – built around what clients care about, not what you want to say.
  • Designing a lean, result-oriented marketing plan – focused on the channels that move the right people.
  • Marketing & sales alignment – ensuring marketing enables sales performance
  • Ongoing marketing leadership – ensuring momentum is maintained, activity is consistent, and tactics remain effective.
Fractional CMO. Marketing consultant engaging with team using transparent board

Natter back...

Ensured sound fundamentals of marketing strategy and approach – SWOT, value proposition workshop, messaging, rebrand, collateral, marketing assets, building brand awareness and credibility through content marketing.
Simon is not your everyday Sales and Marketing leader. His knowledge of his craft is uniquely insightful and reasoned; there is no hyperbole, he delivers what he says he will.
Supportive, patient and responsive. Creative and process driven.

Marketing Services for owner-managed SMEs

Where specific technical, creative or channel expertise is needed, we can offer support through the Natterjack Studio or work with your existing suppliers if preferred.

Find out more.

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Common Questions

A senior marketing leader who works with your business part-time – typically one to three days a week – taking real ownership of the function rather than advising from the sidelines or executing without a strategy.

For most SMEs, very little. “CMO” implies board-level scope across the whole commercial function; “marketing director” leads the marketing function. Both, at fractional level, mean taking strategic ownership of marketing and connecting it to commercial outcomes.

Simon is based in Southport, Merseyside and works across Liverpool, Manchester, Preston, Chester and the North West, and in London.

A full-time marketing director or CMO typically costs £80,000–£120,000 a year in salary alone, before NI, pension and recruitment. Fractional support is available from £1,500 per month, depending on scope.

It starts with clarity: Your ideal client, value proposition and positioning, then builds a lean, results-focused marketing plan and provides ongoing leadership to keep activity consistent and aligned with sales.

Yes, if needed. Natterjack provides the strategic leadership directly. We look to work with your in-house resources or existing suppliers in the first instance, but can offer creative services through the Natterjack Studio if required.

Let's talk

If you’re looking to scale, plan for an exit, cover a senior absence or simply want to get your life back – get in touch for a natter.

30 minutes. No pitch.

Book a natter

 

Working across Liverpool, Manchester, Preston, Chester and the North West, and in London.