You’re owner-led. Probably a creative agency or a B2B service business. Good at what you do — genuinely good. Growing, but not as fast as you would like. A pipeline that runs on referrals and the founder’s relationships. Marketing that’s inconsistent. Sales that nobody really owns. A strategy that made sense three years ago and hasn’t been looked at since.
Most businesses in this position don’t need more suppliers. They need a leader.
I offer something different from a traditional marketing hire or business consultant. It means you get one senior person – embedded in your business, part of the time – who doesn’t just own the marketing, but connects it to the strategy above it and the sales process below it.
That’s the gap most small businesses fall into. The strategy isn’t connected to the marketing. The marketing isn’t connected to the sales. Three functions, three conversations, zero alignment. And the founder holding it all together.
That’s exactly why I established Natterjack.
I’ve spent over two decades working from the inside of creative agencies and B2B service businesses – embedded in the work, accountable for the outcomes.
I’ve led strategy, built marketing functions and rebuilt sales processes. I know your world because I’ve lived it: The pitch wins and the client losses, the referral dependency, the revenue plateaus, the moments where growth stops feeling exciting and starts feeling exhausting.
That experience is what I bring to the businesses I work with now.
I work part-time inside businesses that are ready to grow – but need a senior commercial leader to make it happen.
Strategy — getting clear on where you’re going, who you’re for, and how you’re going to get there. Using proven frameworks including EOS to bring structure and traction to your ambitions.
Marketing — building the brand, pipeline and market position that your business deserves but probably doesn’t have yet. An ideal client profile that’s actually ideal. Messaging that converts. A lean marketing plan that works without a large team or budget.
Sales — fixing the process, the confidence, and the consistency. Building a sales function that doesn’t rely on the founder doing everything, and a pipeline that isn’t entirely dependent on who you happen to know.
These aren’t three separate services. They’re one discipline with three components — and the value is in how they connect.
The natterjack toad is rare and resilient — a small species that has thrived in the North West where we are located.
Unlike other toads, its feet aren’t fully webbed, so instead of hopping, it runs.
The natterjack toad has thrived by adapting to its environment and leveraging what makes it different.
I’ll help you do the same.
I am the only fractional growth leader for creative agencies and B2B service SMEs in the North West working exclusively in this space — uniting strategy, marketing, and sales in one person, for businesses that are ready to stop growing by accident.
Based in Liverpool. Working with ambitious businesses across the North West and beyond.