Fractional sales and commercial leadership that builds a pipeline you can rely on.

A fractional sales director builds the process and pipeline so growth doesn't depend on the founder.

Most small businesses don’t have a sales problem.

They have a sales process problem.

The leads exist. The relationships are there. You know how to have the conversation when it happens. But there’s no structure around how it happens, no consistency in follow-up, and no way of knowing whether next month’s pipeline looks anything like this month’s. That’s not a talent problem. It’s a leadership one.

Fractional sales director North West brainstorm group

The gap between marketing and sales

In sectors where deals take months rather than weeks, the gap between a strong first meeting and a signed contract is where deals are won or lost. Warm leads go quiet – not because the relationship soured but because nobody kept the conversation moving. That join between marketing and sales is usually where value leaks away and it’s exactly what a fractional commercial leader exists to own.

What the work covers

  • Sales process – a structured, repeatable process the whole team can operate, so the pipeline moves whether or not the founder has time.
  • Pipeline nurture programmes – a tiered pipeline, defined contact cadences and agreed activity metrics that turn a stagnant pipeline into a predictable one.
  • CRM & tech stack – getting the tools you already have to give real visibility, not complexity for its own sake.
  • Bids & pitches – structure, commercial rigour and a story that makes the choice feel obvious.
  • Account development – growing the clients you already have, often the fastest route to revenue.
  • Sales confidence – helping people who are uncomfortable selling find a way that feels natural.
nj twist line

Sales connects to strategy and marketing

A sales process works hardest when it’s built on a clear strategy and fed by marketing that targets the right people.

If the strategy isn’t clear about who you’re for, sales works without a filter.

If marketing isn’t building the right pipeline, the two pull against each other.

We connect them – which is the whole point of one accountable commercial leader rather than two suppliers.

Common Questions

What does a fractional sales / commercial director do?

Takes senior, part-time ownership of how you win and grow revenue – the sales process, the pipeline, and the join between marketing and sales – and stays accountable for what comes out the other end.

A fractional CMO owns marketing. A fractional CCO (or commercial director) owns the broader commercial function – marketing and sales together, plus the alignment between them. If the problem is one function in isolation, start there. If it’s that the two aren’t working as one system, this is built for exactly that.

A trainer improves the people. An agency runs activity. Neither owns the whole commercial outcome. This does – embedded in the business, accountable for the result.

From £1,500/month, scaled to scope. A full-time commercial or sales director typically costs £90,000–£120,000+ a year in salary alone.

Based in Southport, Merseyside – working across Liverpool, Manchester, Preston, Chester and the North West, and in London.

Natter back...

Working with Simon is a pleasure. He is a consummate professional in his handling of business development and represents our brand immaculately. Not shy to challenge, he has enabled our business to make strategic decisions that without his input would otherwise have remained in the background. He is a great relationship builder and very quick to learn in an industry that was new to him.
It was a pleasure working with Simon. He's very quick at responding, happy to help and solve problems while maintaining a very friendly and personal approach. We had a tight budget for the project and Simon went out of his way to make us feel well looked after. I hope we get to work together again in the future!
Simon brings a good head to sales and marketing both operationally and strategically, an excellent team player and to top it all he’s a really nice guy and a bloody good golfer!

Let's talk

Many clients come for the sales and find the real opportunity is bigger – and they already have the one person, a fractional Chief Growth Officer, who can lead the strategy and marketing that feed it.

If your pipeline is unpredictable and your sales process relies on you doing everything – get in touch for a natter.

Book a natter