The fractional model offers growing businesses access to senior leadership on a flexible, part-time basis without the cost, commitment or risk associated with a full-time hire.
Our Founder Simon Mogford offers a unique blend of marketing and commercial leadership, operating as a Fractional Chief Growth Officer to ensure marketing and sales work effectively as one system (not two separate functions) to drive growth.
A Fractional CGO is a senior leader who takes part-time ownership of both marketing and sales, treating them as one system rather than two separate functions – so growth doesn’t stall in the gap between the two.
A fractional CMO (or marketing director) owns marketing; a fractional CCO (or commercial director) owns sales and the commercial function. A fractional CGO combines both, owning the alignment between them.
It varies by need, but fractional leadership typically means one to three days a week of senior ownership – enough to drive real progress without the cost or commitment of a full-time hire.
Because the two functions usually fail in the gap between them, not within each one individually – leads go cold, messaging drifts from what sales hears in the room, and nobody owns the whole system end to end.
A full-time CMO or commercial director typically costs £80,000–£120,000+ a year in salary alone, before NI, pension and recruitment. Fractional leadership is available from £1,500 per month, depending on scope.
If you’re looking to scale, plan for an exit, cover a senior absence or simply want to get your life back – get in touch for a natter.
30 minutes. No pitch.